Sales Advisor | July 2026 – Present

Deliver customer-facing fashion advice and product guidance on the sales floor, contributing directly to store sales targets. Support garment presentation, merchandise displays, and floor replenishment in line with H&M's visual and commercial guidelines.

Marketing Analyst | Nov 2025 – Present

Executed email marketing campaigns to drive organizational awareness and community outreach. Tracked campaign performance metrics to identify trends and surface optimization opportunities.

Marketing and Operations Assistant | April 2024 – July 2024

Built the brand's marketing foundation from inception, overseeing content strategy and social media execution. Conceptualized a themed fashion pop-up that grew foot traffic by 40% while cutting marketing costs by 15%.

Associate Buyer | May 2023 – April 2024

Managed buying, planning, and allocation across a 400+ store multi-brand retail portfolio. Led a full buying cycle from vendor negotiation to inventory management and execution, driving 27% YoY category sales growth.

Fashion Marketing Intern | April 2022 – July 2022

Supported digital and branding strategy for fashion and beauty startups through competitor analysis and pitch development. Executed influencer campaigns that delivered 25% engagement growth, and 15% follower increase on Instagram.