Fashion Merchandising
Professional
Merchant mindset. Data-driven execution.
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I'm a retail and fashion merchandising professional who works at the intersection of product, data, and brand.
I determine assortment strategy, manage inventory flow, and drive buying decisions —
always anchored in numbers and informed by brand voice.
Fashion and retail is my space.
I understand the commercial mechanics of how a business operates and the creative logic of how a brand communicates — and how to make the two work together.
Numbers give me clarity. Visuals give me direction. Together, they build business.
I'm a retail and fashion merchandising professional who works at the intersection of product, data, and brand.
I determine assortment strategy, manage inventory flow, and drive buying decisions —
always anchored in numbers and informed by brand voice.
Fashion and retail is my space.
I understand the commercial mechanics of how a business operates and the creative logic of how a brand communicates — and how to make the two work together.
Numbers give me clarity. Visuals give me direction. Together, they build business.
Driving commercial success
through strategic fashion expertise.
Sales Advisor
July 2026 - Present
Deliver customer-facing fashion advice and product guidance on the sales floor, contributing directly to store sales targets. Support garment presentation, merchandise displays, and floor replenishment in line with H&M's visual and commercial guidelines.
Marketing Analyst
Nov 2025 - Present
Executed email marketing campaigns to drive organizational awareness and community outreach. Tracked campaign performance metrics to identify trends and surface optimization opportunities.
Marketing and Operations Assistant
April 2024 - July 2024
Built the brand's marketing foundation from inception, overseeing content strategy and social media execution. Conceptualized a themed fashion pop-up that grew foot traffic by 40% while cutting marketing costs by 15%.
Associate Buyer
May 2023 - April 2024
Managed buying, planning, and allocation across a 400+ store network for a $19.3M multi-brand portfolio. Led a full buying cycle from vendor negotiation to inventory management and execution, driving 27% YoY category sales growth.
Fashion Marketing Intern
April 2022 - July 2022
Supported digital and branding strategy for fashion and beauty startups through competitor analysis and pitch development. Executed influencer campaigns that delivered 25% engagement growth, and 15% follower increase on Instagram.
Academic foundation in business and marketing, with specialized training in fashion industry dynamics and consumer insights.
LIM College | 2024 - 2025
Fashion Merchandising, Digital Marketing, Luxury Brand Marketing, Data Visualization, Ecommerce
MET Institute of Management | 2021 - 2023
Strategic Business Management, Consumer Behavior, Brand Management, Marketing Strategy
Mumbai University | 2018 - 2021
Financial Management, Business Economics, Logistics & Supply Chain Management
“Parnavi combines business acumen with a strong creative vision... she consistently stood out for her creativity, strategic thinking, and professionalism. She was an indispensable part of two standout group projects — one for Ralph Lauren, where she helped shape a compelling digital campaign, and another for Arc'teryx, where she developed sharp insights and creative strategies.”
Marketing, Analytics & AI Consultant | Former Professor
“Parnavi has an excellent understanding of the marketing domain and is very mature in her strategy — a hands-on professional. She would be a role model employee... and will be an asset in any firm she works for.”
CIO & CISO | Former Professor